Abigail B. Vint

I only managed to sneak in a few of these a few years ago but some of the commercials I see these days has reignited by desire to share.

And  so, another installment of Ab Fab Fridays. My partner D shakes his head every time this commercial comes on and I shout LEAVE IT!! Then, proceed to giggle..

I find so many commercials follow a similar gender role theme – typically where the husband’s an idiot and the wife is always doing that shucks head shake eye roll thing like she’s totally enamoured with her adult child. It’s irritating to me because my partner is not an idiot man child, nor would I passively put up with it if he was. But I digress.

This type of product also has the potential for a stereotypical theme. I’ve never really been drawn to car ads – they are filled with ridiculous premises about what women think about men with fancy flash cars. Again, not really my cup of tea.

But this ad, this one is cheeky in a meaningful way, without necessarily jumping into gender roles, but just surprising you with a pop culture reference.

And it makes me laugh. Which makes it memorable. Which, I’m guessing, is what the ad team was going for. That and a “I’d buy that car”. And I would.